Produtos

class: center, middle, inverse, title-slide

# Produtos
## Situação e propostas
### Planejamento, 2/20222
### <p><small>Quaest Consultoria e Pesquisa</small> <a href="http://www.quaest.com.br"><svg viewBox="0 0 512 512" style="position:relative;display:inline-block;top:.1em;fill:#0098a0;height:1em;" xmlns="http://www.w3.org/2000/svg"> <path d="M326.612 185.391c59.747 59.809 58.927 155.698.36 214.59-.11.12-.24.25-.36.37l-67.2 67.2c-59.27 59.27-155.699 59.262-214.96 0-59.27-59.26-59.27-155.7 0-214.96l37.106-37.106c9.84-9.84 26.786-3.3 27.294 10.606.648 17.722 3.826 35.527 9.69 52.721 1.986 5.822.567 12.262-3.783 16.612l-13.087 13.087c-28.026 28.026-28.905 73.66-1.155 101.96 28.024 28.579 74.086 28.749 102.325.51l67.2-67.19c28.191-28.191 28.073-73.757 0-101.83-3.701-3.694-7.429-6.564-10.341-8.569a16.037 16.037 0 0 1-6.947-12.606c-.396-10.567 3.348-21.456 11.698-29.806l21.054-21.055c5.521-5.521 14.182-6.199 20.584-1.731a152.482 152.482 0 0 1 20.522 17.197zM467.547 44.449c-59.261-59.262-155.69-59.27-214.96 0l-67.2 67.2c-.12.12-.25.25-.36.37-58.566 58.892-59.387 154.781.36 214.59a152.454 152.454 0 0 0 20.521 17.196c6.402 4.468 15.064 3.789 20.584-1.731l21.054-21.055c8.35-8.35 12.094-19.239 11.698-29.806a16.037 16.037 0 0 0-6.947-12.606c-2.912-2.005-6.64-4.875-10.341-8.569-28.073-28.073-28.191-73.639 0-101.83l67.2-67.19c28.239-28.239 74.3-28.069 102.325.51 27.75 28.3 26.872 73.934-1.155 101.96l-13.087 13.087c-4.35 4.35-5.769 10.79-3.783 16.612 5.864 17.194 9.042 34.999 9.69 52.721.509 13.906 17.454 20.446 27.294 10.606l37.106-37.106c59.271-59.259 59.271-155.699.001-214.959z"></path></svg></a></p>

---

/* Inverse slide */
  
.inverse {
    background-color: #0098a0;
}

.inverse .remark-slide-number {
    opacity: 0;
}

.title-slide h2::after, .mline h1::after {
    background-color: #f3f3f3;
    color: #f3f3f3;
    height: 4px;
}

/* Corpo */
.remark-slide-content {
    background-color: #ecf0f2;
    border-top: 60px solid #0098a0;
    font-size: 24px;
    font-weight:300; 
}

body {
    font-family: 'Montserrat','Droid Serif', 'Palatino Linotype', 'Book Antiqua', Palatino, 'Microsoft YaHei', 'Songti SC', serif;
}

/* Slide inicial */
.title-slide h1 {
    color: #0098a0;
    font-size: 49px;
    padding-top: 320px;
    margin-bottom: 30px;
}
  
.title-slide {
    background-color: #ecf0f2;
    border-top: #ecf0f2;
    background-size: 105px;
}

.title-slide h1 {
    margin-bottom:35px;
}

.title-slide h2 {
    line-height: 1.1;
}

.title-slide h3 {
    font-weight: 400;
    font-size: 21px;
}

.title-slide h2::after {
    display:none;
}

/* Fontes */
.remark-slide-content h1 {
    font-size: 50px;
    font-family: 'Poppins','Droid Serif', 'Palatino Linotype', 'Book Antiqua', Palatino, 'Microsoft YaHei', 'Songti SC', serif;
    
}

h1 {
    font-weight: bold;
    margin-top: -92px;
    color: #FAFAFA;
}

h2 {
    margin-bottom: 20px;
}

.hljs-default .hljs {
    background: #ecf0f2;
}

/* Efeitos */

.left-column {
    font-weight: 300;
    padding-right: 1.4em;
    color: #008890;
}

.remark-inline-code {
    background: #bfccd3;
    border-radius: 2px;
}

/* Barra de progresso */
.remark-slide-number {
  position: inherit;
  opacity: 1;
  font-size: 0;
}

.remark-slide-number .progress-bar-container {
  position: absolute;
  bottom: 0;
  height: 6px;
  display: block;
  left: 0;
  right: 0;
}

.remark-slide-number .progress-bar {
  height: 100%;
  background-color: #0098a0;
}

/* Links da Quaest */
a, a:visited {
    color: #0098a0;
    text-decoration:underline;
    transition: all 0.4s ease-out;
      -webkit-transition: all 0.4s ease-out;
      -moz-transition: all 0.4s ease-out;
      -o-transition: all 0.4s ease-out;
      -ms-transition: all 0.4s ease-out;
}

a:hover, a:focus {
    color: #111111;
    background: #95d8fd;
    border-bottom: none;
}

.remark-slide>.center a, a:visited {
    color: #f3f3f3;
    font-size: 24px;
    text-decoration: none;
    transition: all 0.4s ease-out;
      -webkit-transition: all 0.4s ease-out;
      -moz-transition: all 0.4s ease-out;
      -o-transition: all 0.4s ease-out;
      -ms-transition: all 0.4s ease-out;
}

/* Slide final */
.remark-slide>.center a:hover, a:focus {
    color: #f3f3f3;
    background: #00b0ba;
    border-bottom: none;
}

/* Tabelas */
  
th, td {
    padding: 5px;
    border-bottom: 1px solid #DDE4E8;
}
  
.remark-slide thead, .remark-slide tfoot, .remark-slide tr:nth-child(2n) {
    background: none;
}

.remark-slide table thead th {
    border-bottom: none;
}

.remark-slide table {
    margin: auto;
    border-top: none;
    border-bottom: none;
    font-size: 20px;
}

/* Lista */
li{
    list-style-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAICAYAAADED76LAAAAFElEQVQoU2NkmLHgPwMewDgyFAAAFR4RwfXjpNMAAAAASUVORK5CYII=");
}

/* Outros */

.texto {
    color: #008890;
    font-weight:700;
}

.font85 {
    font-size:85%;
}

blockquote {
    border-left: solid 10px #008890;
    padding-left: 0.8em;
}

.mline h1::after {
    margin: 10px 15px 15px 370px;
}
.title-slide h2::after, .mline h1::after {
    height: 2px;
    width: 60px;
}
</style>

# Panorama

<br>
Nosso negócio é entender opinião pública, *online* ou *offline*. Temos dois grandes conjuntos de `produtos` para tanto:

---
count:false
# Panorama

<br>
Nosso negócio é entender opinião pública, *online* ou *offline*. Temos dois grandes conjuntos de `produtos` para tanto:

.pull-left[
<svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#0098a0;" xmlns="http://www.w3.org/2000/svg">  <path d="M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z"></path></svg> Social Listening
  .font85[
  &nbsp; &nbsp; <svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#0098a0;" xmlns="http://www.w3.org/2000/svg">  <path d="M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z"></path></svg> IPDv1
  
  &nbsp; &nbsp; <svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#0098a0;" xmlns="http://www.w3.org/2000/svg">  <path d="M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z"></path></svg> IPDv2
  ]
]

.pull-right[
<svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#0098a0;" xmlns="http://www.w3.org/2000/svg">  <path d="M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z"></path></svg> Survey
  .font85[
  &nbsp; &nbsp; <svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#0098a0;" xmlns="http://www.w3.org/2000/svg">  <path d="M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z"></path></svg> Sistema de amostragem
  
  &nbsp; &nbsp; <svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#0098a0;" xmlns="http://www.w3.org/2000/svg">  <path d="M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z"></path></svg> MrP
  ]
]

---
# O que não temos?

Algumas das coisas que já discutimos e que, entre idas e vindas, não foram pra frente

.pull-left[

.font85[
&nbsp; &nbsp; <svg viewBox="0 0 352 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#ed0c00;" xmlns="http://www.w3.org/2000/svg">  <path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> IPDv3ML

&nbsp; &nbsp; <svg viewBox="0 0 352 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#ed0c00;" xmlns="http://www.w3.org/2000/svg">  <path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> IPD Mercado

.pull-right[

---
count:false
# O que não temos?

Algumas das coisas que já discutimos e que, entre idas e vindas, não foram pra frente

.pull-left[

.pull-right[

]
]

---
# Fatores

Os principais:

---
count:false
# Fatores

Ciclos incompletos de produtos geram desperdícios de recursos

|                        |                      |                                                                                |
|------------------------|----------------------|--------------------------------------------------------------------------------|
| `Pulso`                  | Demanda do Molon     |  Sistema deixado de lado|
| `Microtargeting`    | Demanda eleitoral | Não teve saída |
| `IPDv3ML` | Demanda interna      |  Falta de pessoas com tempo, falta de *devs* |

---
class: inverse, mline, middle, center
background-color: #0098a0

# Soluções

---
# Plano

<br>

---
# O que priorizar?

<br>

Na minha visão, produtos que `não encontrariam concorrentes`, com `maior fatia de potenciais clientes simultâneos` e `escaláveis`

.font90[
<svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#00d40b;" xmlns="http://www.w3.org/2000/svg">  <path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg> IPDv3ML

---
count:false
# O que priorizar?

<br>

Sugestões:

---
count:false
# O que priorizar?

<br>

Precisamos continuar:

---
count:false
# O que priorizar?

<br>

Ano que vem:

---
# Cronogramas atuais

|             |                 |                                                                       |
|-------------|-----------------|-----------------------------------------------------------------------|
| O que       |  Situação      | O que falta                                                                 |
| `IPDv3ML`     | Briefing+coleta |  MVP                                                   |
| `MrP`         |  Funcional      | Ajustes de estratos, mais variáveis e integração com gráficos até dezembro |
| `IPD Mercado` | Brainstorming   | Planejamento                                                            |

---
# Proposta de cronograma

---
class: center, middle
background-color: #0098a0
background-image: url(data:image/png;base64,#http://www.quaest.com.br/assets/images/logo-white-footer.png)
background-size: 270px
background-position: 50% 20%

[<svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#FFF;" xmlns="http://www.w3.org/2000/svg">  <path d="M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z"></path></svg> fb.com/quaestpesquisa](https://www.facebook.com/quaestpesquisa/)

[<svg viewBox="0 0 448 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#FFF;" xmlns="http://www.w3.org/2000/svg">  <path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path></svg> instagram.com/quaestpesquisa/](https://www.instagram.com/quaestpesquisa/)

[<svg viewBox="0 0 448 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#FFF;" xmlns="http://www.w3.org/2000/svg">  <path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"></path></svg> linkedin.com/company/quaestpesquisa/](https://www.linkedin.com/company/quaestpesquisa/)

[<svg viewBox="0 0 512 512" style="height:1em;position:relative;display:inline-block;top:.1em;fill:#FFF;" xmlns="http://www.w3.org/2000/svg">  <path d="M326.612 185.391c59.747 59.809 58.927 155.698.36 214.59-.11.12-.24.25-.36.37l-67.2 67.2c-59.27 59.27-155.699 59.262-214.96 0-59.27-59.26-59.27-155.7 0-214.96l37.106-37.106c9.84-9.84 26.786-3.3 27.294 10.606.648 17.722 3.826 35.527 9.69 52.721 1.986 5.822.567 12.262-3.783 16.612l-13.087 13.087c-28.026 28.026-28.905 73.66-1.155 101.96 28.024 28.579 74.086 28.749 102.325.51l67.2-67.19c28.191-28.191 28.073-73.757 0-101.83-3.701-3.694-7.429-6.564-10.341-8.569a16.037 16.037 0 0 1-6.947-12.606c-.396-10.567 3.348-21.456 11.698-29.806l21.054-21.055c5.521-5.521 14.182-6.199 20.584-1.731a152.482 152.482 0 0 1 20.522 17.197zM467.547 44.449c-59.261-59.262-155.69-59.27-214.96 0l-67.2 67.2c-.12.12-.25.25-.36.37-58.566 58.892-59.387 154.781.36 214.59a152.454 152.454 0 0 0 20.521 17.196c6.402 4.468 15.064 3.789 20.584-1.731l21.054-21.055c8.35-8.35 12.094-19.239 11.698-29.806a16.037 16.037 0 0 0-6.947-12.606c-2.912-2.005-6.64-4.875-10.341-8.569-28.073-28.073-28.191-73.639 0-101.83l67.2-67.19c28.239-28.239 74.3-28.069 102.325.51 27.75 28.3 26.872 73.934-1.155 101.96l-13.087 13.087c-4.35 4.35-5.769 10.79-3.783 16.612 5.864 17.194 9.042 34.999 9.69 52.721.509 13.906 17.454 20.446 27.294 10.606l37.106-37.106c59.271-59.259 59.271-155.699.001-214.959z"></path></svg> www.quaest.com.br](https://www.quaest.com.br/)